status:: #status/identified
up::
book-status:: #book/to-read
tags:: #self-development #book #skill/technical
genre:: #book/business #book/entrepreneurship #book/leadership #book/strategy
author:: W. Chan Kim, Renée Mauborgne
published:: 1994
pages:: 240
Cover::

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Overview

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

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